The average open rate for most cold business emails is 21.33%.  To say it's difficult to land any responses from your cold emails is a massive understatement. If you don't know what you're doing, it's even worse. You may as well be throwing darts in the dark. Cold B2B emails are a valuable marketing tool when […]

Customers are the core of any business structure. Forget flashy marketing campaigns, high-tech gadgets, and all the bells and whistles. At the end of the day, if you can't attract a loyal clientele, your business is dead in the water. Not only do you need to appeal to customers but you need to retain them. […]